Top International Fitness Wear Brand “Brasilfit” Launches Exclusively At One&Only Cape Town
Brasilfit, the exclusive Brazillian active wear brand, was introduced yesterday to South African fitness enthusiasts at a glamorous One&Only Cape Town launch.
Being active is synonymous with leading a balanced and healthy life. And it seems South Africans agree, with many people ensuring they fit in a fitness session at least three times a week. For most people, looking and feeling good while working out is an essential aspect for the enjoyment of their chosen activity.
No brand understands this better than Brasilfit. Produced in Rio de Janeiro, this active wear label is a go-to for style savvy fitness professionals and enthusiasts in its home country, Brazil as well as Australia where it has enjoyed phenomenal success. Available in South Africa at Brasilfit South Africa’s main retail showroom at the upmarket Pure Motion Studios in the Morningside Shopping Centre, Sandton, Brasilfit is now also available to purchase at the five-star One&Only Cape Town Fitness Centre. Affiliated to the award-winning Spa, the Fitness Centre plays host to state-of-the-art equipment and a team of outstanding professionals and is a daily hive of exercise and activity from early until late. Brasilfit was recently introduced to the media and clients at a glamorous cocktail event with Prosecco by Bottega held at the resort’s fitness centre, and is now available to purchase there. “Our clients are discerning about everything they do, from the equipment they expect to use while exercising, to the gear they wear and when we discovered the brand, we knew we wanted it to make it available to them” says Rosy Read, head of retail at the resort.
Says Brasilfit South Africa owner Yvonne Verrall “Brasilfit is a niche brand that is head and shoulders above its competitors in the market thanks to the advanced fibres and fit of each of its garments”. Manufactured with women in mind (there is a small range for men too), Brasilfit active wear garments are unique in that they combine fashion trends with hi tech technology. “The main fabric used is Supplex®, a compression fabric that helps with blood circulation and assists with muscle recovery after exercising. It has incredible hold and body shaping abilities and smoothes out lumps and bumps beautifully. Our garments are long lasting, don’t shrink, pill, fade or lose their shape”, adds Yvonnne.
With its hi tech fabric components and styles that won’t date, Brasilfit has established itself as an exclusive must have for the astute fitness lover. Suitable for all types of fitness activities including, running, walking, Yoga, Pilates, dance and of course – weight training, it’s also ideal as leisurewear and is ultra comfortable while travelling. The similarities between the Brazilian and Australian markets where Brasilfit is already an institution, bodes well for the South African market. “Activity and celebrating the beautiful body are part and parcel of these sun-loving, exercise-focused cultures and we’re confident that Brasilfit will continue to grow in South Africa”, says Yvonne.
The official face of Brasilfit South Africa is fitness advisor Chantel van der Westhuizen while the brand’s local ambassadors include Miss South Africa 2011 winner, Melina Bam as well as Pro Fitness Bikini international competitors Angie Snyman of Durban and Natassia Jaffa of Cape Town. “Our fitness ambassadors are not only passionate about what they do, they train hard to achieve a beautiful body and they symbolise the sophistication and style particular to the Brasilfit brand”, explains Yvonne who adds that once people try on a Brasilfit garment for themselves, they’re invariably sold “there is no other product on the market that fits as beautifully and that works as hard while you work out”, says Yvonne.
“Our goal is to ensure that every discerning South African fitness lover and professional joins us in this wave – where quality active wear that fits beautifully and makes you feel great is not just a nice to have, it’s a must have asset in your wardrobe”.
- To view the Brasilfit range in Cape Town, visit the One&Only Cape Town Fitness Centre or contact the resort’s Assistant Fitness Manager, Linde Esterhuyse. The Brasilfit range is also available online at www.brasilfit.co.za. For further information and comment, contact Yvonne Verrall of Brasilfit South Africa via firstname.lastname@example.org.