Spur is Sizzling HOT – on the Digital Innovation Front

Spur Steak Ranches has introduced a cool new range of digital innovations and applications, designed to appeal to kids, teens and adults. Having recently been awarded  the “Coolest Eat-Out Place” in the Sunday Times Generation Next 2014 Survey, Spur is innovating in order to appeal to the younger market via original digital applications.

With 3 FREE new exciting Spur apps, a new responsive and interactive website and the Spur Secret Tribe online magazine, SA’s favourite family restaurant remains tops when it comes to fun and relevant entertainment for its younger diners. The mobile game apps are fun and safe for children of all ages and can be downloaded across all platforms (Apple and Android tablets and smartphones) or they can be  played online at www.spurtribe.co.za

Get creative with Colour Me 3D

Augmented Reality is pushed to its limits with Spur’s Secret Tribe Characters, Buttercup, Soaring Eagle and Buffalo Brave! Colour them in, download the Colour Me 3D app and watch your very own creation come alive on your digital device.

Since 8 July this year, children can visit their local Spur from and buy a Kids’ Burger, cold drink and Spur Tribe plush toy for only R54.90 (while stocks last).  With every meal purchased, children will also receive a free colouring in sheet of either Buffalo Brave, Soaring Eagle or Buttercup. Through the magic of technology, the Colour Me 3D app makes them actually ‘come alive’. They talk, laugh, jump and duck when one interacts with them.

This app encourages creativity and has been designed to develop fine motor skills, and introduce 3D and Augmented Reality technology to children. Visit www.Spur3D.co.za to start colouring in with 3D now!

Spur Tribe Dash – Get your game on!

Players have to help the Secret Tribe Team, Buffalo Brave, Soaring Eagle and Buttercup save their animal friends from creepy enemies like the Flapigator, Smog and Ellybugs. The characters’ adventure progresses through various levels to collect precious eggs, honey and tasty bones, which are required to ‘save the day’.

Spur Tribe Dash can also be played on the Spur Tribe website (www.spurtribe.co.za). Spur has designed the app to develop hand-eye coordination, creativity and problem solving, while providing hours of entertainment. Players are rewarded by unlocking new characters, levels and totems to enhance their score.  The game consists of three levels, Lush Forest, Desert Oasis and Rocky Canyon.

Players can join the scoreboard by signing in with their Family Card or Secret Tribe number and top scorers will win vouchers toward their next meal! Visit www.Tribedash.co.za for more info.

Spur Tribe Birthday Jam

Children who fancy being a DJ can now surprise their friends on their birthday with their own cool customized birthday music mix using the app, Spur Tribe Birthday Jam. Your favourite Spur Tribe characters will jam along on their guitars and turntables and rock the house with their own mix of pop, rock ‘n roll and rap, boasting the voices of top South African artists.

This app, which encourages musical creativity, also allows kids to add a name, age and several other features to the song before sending it off. With Kids’ Birthdays being an integral part of the Spur bouquet, Spur sends a postcard to every Secret Tribe member on his or her birthday to collect their free birthday meal. All Secret Tribe members also receive a free soda on every visit to the Spur. Visit www.SpurBirthdayJam.co.za to start mixing your own birthday song.


NAME:                         Ryan Haworth, Digital Manager

TEL:                             021-555 5100
roneln@spur.co.za / ryanh@spur.co.za
WEBSITE:                    http://www.spurtribe.co.za
TWITTER:                     @SpurRestaurant #SpurKids
FACEBOOK:                 https://www.facebook.com/SpurSteakRanches

Author: PR Officer

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