Russell Athletic launches new e-commerce store

Russell Athletic sportswear today announced its arrival in South Africa with the launch of a new e-commerce store and debut of their latest Spring/Summer 2013 collection. will offer customers an intuitive online shopping experience and a wide product offering, with focus on vintage lifestyle apparel and high-end sportswear. According to Russell South Africa representative, Heinrich Reynecke, “Russell Athletic garments are all designed to fit seamlessly into your lifestyle. In the gym and out, from the promenade to the café, they’re arena-bred to be comfortable, durable and stylish enough to be worn with just about anything. So, if you live a full life packed with fitness, activity, and social endeavor, Russell Athletic will more than keep up with you.” will debut the all-new Russell athletic Spring/Summer 2013 collection, which is divided into three core categories – all true to Russell Athletic’s rich and storied heritage.


The Russell Vintage collection harks back to the brand’s sporting origins. The palette is traditional, fused with a kaleidoscope of vibrant summer colours. With that, soft fabrics, vintage washes and a bit of bold Americana here and there, The Russell Vintage offering is a truly classic & eclectic assortment of tees, sweats, shorts and now swimwear as well.


The Spring/Summer 2013 University Collection continues to evolve, drawing much inspiration from the USA’s strong collegiate tradition. This collection offers a range of designs to reflect that, featuring timeless classics, such as the refined, yet appropriately modernized baseball jacket.


Of course, no Russell Athletic collection is complete without the quintessential Arch Logo.  Although updated for Spring/Summer 2013 with a fresh selection of colours and graphics, the 2013 Arch Logo edition remains absolutely true to its legacy of superior quality and craftsmanship. It is without a doubt, the collection that represents the full extent of brand’s century-old commitment to excellence.

Russell Athletic, created in 1902 by a man named Benjamin Russell has for over a century proudly supplied athletes and consumers with quality active wear designed for style and performance. His son and heir, Ben Russell Jr. pioneered two garments that would eventually prove influential across the fashion spectrum – the sweatshirt and the hoodie.

Author: PR Officer

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