Know Your PR Agency – Royal and Roar Communications

I’ve brought back the public relations agency profile feature, which I last published in June 2013. So if you wish to have your PR agency profiled, provide answers to the quiz questions below and email them to submit[at]

What is the name of your PR firm?

Royal and Roar Communications.

Who owns the PR firm?

Nisa Shon and Partners.

What services does your PR firm offer?

International/local Public Relations, Event Management, Social Media Management, Advertising, Brand Management, Promotions.

Give a breakdown of your main industries?

Cosmetics, Luxury Lifestyle, Celebrity, Not for Profits, Technology, Finance, Motor industry & Legal, etc

What sets your PR firm apart from the crowd?

Firstly we have an intensive program of which is unique to Royal and Roar Communications, we call it the seven step system. Briefly it involves a full assessment of your business, we establish where you are and where do you want to go, we thereby utilize our strategic program to ensure your business objectives are realized. These days it is rare to find a business niche that is not already over saturated, we help businesses find their (USP), Unique selling point, thereby allowing us to utilize PR Channels to shout from the roof tops. We have a very different approach to Public Relations and have a strong understanding of how the business world operates. For instance, we have access to international media contacts. If your brand wants global exposure, we can activate in any part of the world. We also pride ourselves on providing pro-bono services to charities. At the moment, we are willing to accept five charities per year.

Namedrop new accounts that your PR firm has acquired recently…

Bacaro Skin Care, Saint Taylor photography, Pink Instinct

List accounts that your PR firm has lost recently…


Are press releases still relevant today with social media breaking news?

Press releases are news announcements meant to disseminate news to (and through) the press and to be discoverable by people looking for information about a topic or a company. In 2013, there was approximately 642,000 press releases distributed. This highlights the importance of the PR industry. There has been a lot of debate regarding social media and the impact of it on public relations, let’s focus on content marketing as an example, Only 10 to 20 percent of a company’s website content drives 90 percent of its web traffic, and only half a percent of a website’s content drives more than 50 percent of its traffic. This illustrates why South African Companies like wineries rarely acquire international attention. According to a study performed by InboundWriter, “In terms of content marketing and online publishing, the subjective ‘hit or miss’ approach is a ‘miss’ 80 to 90 percent of the time,”.

Which social media platform works best for your PR firm and why?

A PR firm or a PR communications strategy that does not incorporate social media into it is not going to be living up to the standards that are expected of a good campaign today or that will be demanded of a good campaign in the future. We utilize Facebook for interesting information and building awareness, Twitter for short interactive messages, Pinterest & Instagram for visual impact.

What industry body is your PR firm affiliated to?


How do prospective clients reach your PR firm?

Author: Press Release

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