Know Your PR Agency: PR Worx

This is the eighth edition of profiling PR agencies. My path has crossed with PR Worx for years when I was running a travel blog which I sold last year. It’s my pleasure to have Chantal Riley (Account Director) share with us more details about this PR agency.

What is the name of your PR firm?

PR Worx

Who owns the PR firm?

Founder and Managing Director, Madelain Roscher

What services does your PR firm offer?

We offer the following services:

  • Media Relations & Publicity
  • Writing Services
  • Internal Communications
  • Corporate Social Investment
  • Crisis Communications
  • Corporate Communications
  • Event Management
  • Social Media

Give a breakdown of your main industries?

We work across a variety of industries include franchising, mining, property, IT and technology, FMCG products, travel and tourism to name but a few.

What sets your PR firm apart from the crowd?

PR Worx’s successes as a multiple international award winning PR company speak for itself, having won 19 PRISA PRISM awards over the past three years; as well as Best Publicists in Africa for two consecutive years as awarded by the International Association of Business Communicators (IABC).

Furthermore, through an independent survey, PR Worx was voted as both South Africa and the City of Johannesburg’s Best Public Relations Company. In addition, the same survey revealed that our MD, Madelain Roscher, was voted as the Most Admired Individual in the Public Relations Industry.

We believe it is because of our considerable PR expertise, strategic ability, innovative strategies and customer-centric approach that makes us one of South Africa’s most awarded communications agencies.

Namedrop new accounts that your PR firm has acquired recently…

Nestle Smarties, Bakwena Platinum Corridor, The Fish & Chip Co., and Anglo American Thermal Coal

List accounts that your PR firm has lost recently…


Are press releases still relevant today with social media breaking news?

Absolutely, it is still a main driver in distributing accurate, in-depth information, in addition to simultaneously utilising other communication platforms such as social media to target various stakeholders. We also employ full time journalists to write releases that are newsworthy and reflective of our clients’ industries. We also place great emphasis on building relationships with our media contacts to ensure that the releases we compile are of interest to them, their publications, and their readers.

Which social media platform works best for your PR firm and why?

Thus far, our Facebook ( and Twitter pages (@PR_Worx and @DeskBags) have shown great potential and growth. To encourage discussions around certain topics, we also interact regularly on our LinkedIn page. Our blog, is also an ideal platform to share more in-depth news.

What industry body is your PR firm affiliated to?

We are a member of the IABC and the Public Relations Institute of South Africa (PRISA) and ICCO (International Communications Consultancy Organisation).

How do prospective clients reach your PR firm?

They can give us a call on +27 (0) 11 896 1818 or send an email to our MD directly, as she handles all new business meetings.

Author: Press Release

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