Know Your PR Agency: Atmosphere Communications

This is the fifth edition profiling PR agencies representing brands in South Africa. Today the focus is on Atmosphere Communications, thank you to Rafeeqah Gertze (Account Manager) for sharing with us the finer details about your agency, enjoy the read…

What is the name of your PR firm?

Atmosphere Communications.

Who owns the PR firm?

Nicola Nel, James Barty, Alistair King.

Atmosphere Communications MD, Nicola Nel

What services does your PR firm offer?

Media relations, web PR, brand building, corporate communications.

Give a breakdown of your main industries?

Financial services, Beauty and Health, Food; Liquor.

What sets your PR firm apart from the crowd?

We are seen as the most creative PR agency in the country – we do creative work that adds to the bottom line.

Namedrop new accounts that your PR firm has acquired recently…

Burger King, Webber Wentzel Bowens, Lifebuoy.

List accounts that your PR firm has lost recently…


Are press releases still relevant today with social media breaking news?

Yes and no. News breaks on Twitter, but the media still play a role in giving the background or more detailed info – this is where a well crafted media release or an in-depth opinion piece plays a role.

Which social media platform works best for your PR firm and why?

It’s dependent on the type of client and the audience they want to reach. This could range from Facebook for Steri Stumpie to LinkedIn for Sanlam Investments.

What industry body is your PR firm affiliated to?

PRISA and PROI (the largest network in the world of independent owner-run PR firms).

How do prospective clients reach your PR firm?

Pick up the phone 021 461-2117 or email

  • photograph – Nicola Nel (MD), Atmosphere Communications

Author: Press Release

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