Nashua ends Easterns Titans Cricket sponsorship

After 14 prosperous and successful years, Nashua Limited’s sponsorship of the Pretoria-based franchise cricket team, the Nashua Titans, will not be renewed.

Nashua Marketing Director, David Hallas says that the company has evaluated all its sponsorship agreements and made a strategic decision to withdraw their sponsorship of the Titans cricket team.

“Nashua has gained immense value through our sponsorship and we are proud to have been associated with Nashua Titans cricket for many years. During the period that we have sponsored the team, both the Nashua and Titans brands have gone from strength to strength. Our sponsorship has also assisted in the further development of cricket within the region, providing the necessary resources to find and develop talented, young players across the Gauteng province.”

Nashua trusts that the groundwork that has been laid through their sponsorship will continue well into the future and that the team will continue to flourish and reap success in the domestic cricket arena.

“The Easterns Titans franchise and Northerns Cricket Union have enjoyed a fantastic partnership with Nashua and I know that we can all look back on fourteen years of outstanding results and a lot of shared success. Nashua played a role in that success by way of providing much valued financial and other support for our team,” says Jacques Faul, CEO, Easterns Titans Cricket.

“It has been a relationship that was characterised by mutual cooperation and responsibility for the achievement of a common goal. On behalf of the Board of Directors, NCU Executive Committee, the team, management and staff, I want to extend a heart-felt thank you to the entire Nashua team for their commitment to making this relationship the success that it was.”

Hallas concludes that Nashua was one of the first South African companies to sponsor sports development, and has done so since 1980, supporting local icons such as Ernie Els, Brian Mitchell and Russell Wood, among others. Nashua sponsorships over the years have included rugby, motorcycling, road-running, barefoot water-skiing, sailing, show-jumping, rallying, bowling, scrambling, skydiving, hang-gliding and tennis; with current sponsorships incorporating cricket, cycling, golf and skydiving.

“We believe that the spirit of South Africa is, to a large extent, embodied in its sporting heroes and therefore, will continue to associate the Nashua brand with a variety of sports, with the intention of growing and developing sporting excellence in South Africa.”

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