KitchenAid Africa unveils new Artisan appliance range

In 1908 an engineer by the name of Herbert Johnson saw a baker using a metal spoon to mix bread dough. He was inspired by his observation and invented the first ever commercial mixer for the Hobart company. It took another 10 years for the factory to create a mixer that could be used in a domestic environment: in 1918 the Hobart mixers made their entrance to the residential homes. The first women to try these new inventions were the Hobart company spouses and one of them exclaimed:“ All I know is it’s the best kitchen aid I’ve ever had”. And thus, the name KitchenAid was born. Nearly 100 years later, KitchenAid, the mother – or rather grandmother – of all mixers is better and stronger than ever. The iconic design graces the Museum of modern Art as a true “Icon of American Design” and passionate gourmets all over the world claim their KitchenAid to be the heart of their kitchen.


KitchenAid Africa is proud to announce the extension of our family of KitchenAid Artisan products:

The NEW KitchenAid Artisan Cordless Handblender

With an iconic design, variable speeds, powerful blades and exceptional performance, the KitchenAid Cordless Hand Blenders are a stunning addition to the coveted KitchenAid Artisan range and designed with both professional and amateur chef in mind. The powerful yet quiet motor drives 5 variable speeds, the removable pan guard allows for crushing, blending and chopping without damaging cookware. A clear LED display indicates the speed and battery life. The powerful stainless steel bell blades can quickly and efficiently crush ice, blend soups, purees & milkshakes, chop nuts and vegetables, froth sauces, shred and mince meat and use the hand blender in very deep pots and pitchers with the interchangeable extra long (33cm) arm. Two styles are available:

KitchenAid Artisan Cordless Hand Blender with 20cm blending arm, steel S-blade and pan guard.

  • RRP R2490.00 incl VAT

available in Empire Red | Onyx Black

KitchenAid Artisan Cordless Hand Blender with Accessories

The portable accessory case contains:

Three interchangeable stainless steel bell blades (S-blade, Star Blade, Frothing Blade)

2 stainless steel frothing arms (20cm & 33cm)

a generous 1L pitcher with no-splash lid

A whisker and a chopper, removable scratch guard to protect cookware

  • RRP R3990 incl VAT

Available in Candy Apple Red

The NEW KitchenAid Artisan 4 Litre Food Processor

A class above the rest, the new KitchenAid Artisan Food Processor features the revolutionary Exactslice system, replicating the most sophisticated knife techniques. By simply moving the external lever on the base of the machine, the user can choose between 6 slicing thicknesses from 1 to 6mm WITHOUT removing the blade or turning the food processor off. With two optimized speed settings, precise, accurate slicing for even the softest of foods, such as ripe tomatoes and boiled eggs, are made easy. And as the bowl is silicone sealed, even crushing of ice and cocktail blending is possible without spillage.

Further standard accessories:

Dicing kit for perfect cubes of fruit, vegetable or cheese.

3 in 1 ultrawide mouth feed tube for easy processing of food of all sizes sliced both horizontally and vertical. Three different size bowls: 4L, 2.4L, 1L. Cutting, Shaving and Shredding discs, Citrus press, multipurpose blades, dough blade, egg whip in storage case.

  • RRP R6490 incl VAT

Available in Empire Red | Onyx Black | Almond Cream | Medallion Silver | Candy Apple | Frosted Pearl

The New KitchenAid Artisan Breakfast Set: Toaster & Kettle

KitchenAid Artisan 2-slice and 4-slice Toaster

Thanks to the new KitchenAid Artisan “Breakfast Set”, tea & toast has never been more stylish!

The KitchenAid Artisan Toaster, available as 2-slice or 4-slice version offers the ultimate toasting experience: a unique auto sensor automatically lowers and lifts toast, gently keeping it warm until needed. Seven shade setting and extra wide slots allow the perfect browning preference for everything from bagel to muffin to toast. Special settings for bagels (toasting inside, warming outside) and defrost function perfect this toaster. A non drip sandwich rack accessory is included.

  • RRP R3990 incl VAT for 2 Slice Version

Available in Empire Red | Onyx Black | Almond Cream | Medallion Silver | Candy Apple | Frosted Pearl

  • RRP R4990 incl VAT for 4 Slice Version

Available in Empire Red | Medallion Silver

KitchenAid Artisan Kettle

And last but not least: turn your mixer bowl upside down – if you think this makes for a stunning design, you found the new Artisan 1,5L Kettle! Not only can you adjust the temperature control between 50 and 100 degrees to satisfy everyone from Mothers to Teas connoisseurs, the kettle’s temperature gauge window will let you always read the water temperature. The dual wall construction keeps the water hot for longer, the soft-touch handle makes the handling easy. A touch button opens the smooth gliding lid and a soft “bing” will let you know when the water has reached the required temperature.

  • RRP R2990 incl VAT

Available in Empire Red | Onyx Black | Almond Cream | Medallion Silver | Candy Apple | Frosted Pearl

The complete KitchenAid Artisan range comprises:

1.5L Blender, Espresso Machine, Burr Grinder, Waffle Baker, 6.9L Stand Mixer and the iconic 4.83L Stand Mixer.

New 2013 additions to the KitchenAid Artisan range – instore from September 2013:

Cordless Hand Blenders, 4L Food Processor, 2 & 4 slice Toasters, 1.5L Kettle

The KitchenAid Artisan range is available from leading department stores and independent cook shops nationwide and online.

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