The Impactful Evolution of the Television

JOHANNESBURG, South Africa – August 26, 2014 – The television has become a staple of the home since it was first introduced commercially, with more than 10.5 million households in South Africa owning one.*

The last few years have seen some major developments in its evolution, with the introduction of transformative designs and technology, meaning the device now offers a fully integrated experience.

The box itself dates back to 1831 when the application that would make it possible to transmit images electronically was invented. However, while the term first came into use in 1900 it took 28 years before the first set was sold commercially. Below is an overview of how this popular device has changed over the decades.

TV screen evolution

A key feature in the evolution of the TV is the screen itself. Towards the end of the nineties the Cathode Ray Tube began to be replaced by innovations such as Digital Light Processing, Liquid Crystal on Silicon, and Plasma Display Panel. Previously used in computer monitors, Liquid Crystal Display (LCD) meant that bigger screens were suddenly accessible to more consumers and by 2007 they were the best-selling TVs in the world.

“During the 1900s and the 2000s Samsung began to invest heavily in research and development and this culture of innovation resulted in the introduction of the world’s largest LCD television at 30 inches,” says Ansgar Pabst, Business Lead for TV/AV, Samsung Electronics SA.

The introduction of Light Emitting Display (LED) and Organic Light Emitting Display (OLED) drastically improved screen quality, while today Plasma and LED is gradually giving way to UHD resolution.

Samsung entered the Korean market with its first television, the P3202, in 1978 and started exporting millions of televisions by the early 1980s. Samsung also developed the first series of digital televisions, produced the world’s thinnest television in 2002 and launched the first double-sided LCD screen in 2006.

Pabst explains, “Innovations such as Samsung’s new 2014 Curved UHD TV delivers a bold and theatrical viewing experience that changes expectations of what shape a TV should be. The curvature of the screen gives videos immediacy not experienced with flat screens and offers an overall panoramic effect that makes the display seem bigger than it is. Each progression in the television screen provides a more immersive experience with images becoming increasingly life-like.”

Content progression

Over and above changes in screen size and the ways in which the picture is displayed, there have also been developments with respect to what consumers can do with the device.

In the 1980s stereo sound and the VCR meant people were able to record their favourite shows. Just over a decade later the DVD replaced VHS and Beta and the evolution of technology such as PVR had a significant impact on the way that televisions could be used.

Now the Internet is also creating endless opportunities for consumers able to stream content from the web onto their TV. The set has become more than just a screen – it is a window to the world, providing new experiences, new discoveries and new possibilities.

“The modern TV has gone even further by enabling social networking, with connected owners able to surf the net and use social media platforms such as Twitter, Facebook and Skype whilst gaining access to their emails from their screen. This is convenient and improves the overall user experience, particularly in today’s digital world,” continues Pabst.

Going green

Manufacturers now have to consider the impact that the development, use and disposal of such products will have on the environment. New legislation asks for a strict adherence to the Electronics Industry Citizenship Coalition Code of Conduct. Samsung’s LED TVs do not use mercury in the production process or spray paint in the manufacturing process. They have also been designed to consume 43 percent less energy than previous models, benefiting the consumer by reducing electricity use.


Going forward televisions will deliver an even further enriched and interactive entertainment encounter for consumers, by syncing with other home devices. Users can have multi-sensory experiences through their TVs. For example, when one watches a film, the air-conditioner or lighting system can be synchronized with the TV, giving a variety of sensory effects.

Today’s TV has integrated the video shop, internet browser and social media platforms, all alongside the traditional offering. Picture quality is also the best it has ever been with the new generation of ultra-high definition and 3D options.

These are just some possible ways how technology will reshape television and even everyday life.

“Samsung is driven by a persistent passion to deliver revolutionary functionality, combined with intelligence and the most beautiful displays possible. True innovation is about staying one step ahead and always looking towards the future, thinking of ways to redefine the television experience,” says Pabst.

Today’s TV has integrated the video shop, internet browser and social media platforms, all alongside the traditional offering. Picture quality is also the best it has ever been with the new generation of ultra-high definition and 3D options.

“As the world’s leading television manufacturer for eight consecutive years, Samsung Electronics will continue to respond to its consumer’s demands and changing needs in order to stay at the edge of innovation in this space,” concludes Pabst.


Author: PR Officer

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