Global Over The Top Content Market Industry Analysis, Segments, Key Players, Drivers, Trends, and Forecast 2017– 2023
In this rapidly changing world of technology, content creation and personalizing is proving to be very important. It gradually reduces the time being spent on searching the content.
OTT Content Market is being adopted rapidly in all segments due to the personalized content creation and it is majorly affecting the traditional forms. OTT can be made available anytime and anywhere which is also a reason for its growing popularity.
The Over-the-top content market is growing rapidly over 14% of CAGR and is expected to reach at USD 87 billion by the end of forecast period.
Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “Over The Top Content Market -Forecast to 2023”.
Major Key Players:
- Apple, Inc. (U.S.)
- Facebook (U.S.)
- Google, Inc. (U.S.)
- Netflix, Inc. (U.S.)
- Tencent Holdings Limited (China)
- ActiveVideo Networks, Inc. (U.S.)
- Brightcove Inc. (Boston,USA)
- Hulu LLC. (Santa Monica)
- Microsoft Corporation (U.S.)
- Nimbuzz (Netherlands)
- Limelight Networks, Inc. (India)
- Roku, Inc. (USA)
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The Over-the-top content market has been segmented on the basis of content type, deployment type, device/platform type and regional. The content type market segmentation comprises of images and texts, VoIP, Music streaming and videos, the last one being the most popular among the OTT content market.
The regional analysis of over-the-top content market is being studied for regions such as Asia Pacific, North America, Europe and Rest of the World. It has been observed that North America would dominate the over-the-top content market owing to factors such as high speed connectivity and presence of well-established content providers in that region.
Asia Pacific over-the-top content market is expected to show a positive growth over the forecast period owing to factors such as rise in OTT content providers.
Market Research Analysis:
Regional analysis for over-the-top content market is studied in different geographic regions as America, Europe, Asia-Pacific and Rest of World. It has been observed that North America region would account for large share in over-the-top content market. The high value share of North America can be attributed to the number of content providers in that region and also the high speed internet connectivity which allows high penetration of smartphones. In addition to this, over-the-top (OTT) content providers offer a high degree of service in terms of quality and capacity which is driving the growth of the market. The users are eventually turning towards availing services offered by these OTT content providers which is positively impacting the growth of OTT market.
The study reveals that Asia-Pacific region is expected to have a significant growth in over-the-top content market by the forecast period.
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- Technology investors
- Startup companies
- Consumer wearable manufacturers
- Research/Consultancy firms
- Private Equity groups
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