FEDHASA Cape prioritises education

Hospitality management, a part of the service industry, together with tourism brings in more money and creates more jobs than any other industry in South Africa. In 2011, the industry’s GDP contribution was estimated at R143.5 billion and it is forecast to grow to R200 billion by 2015. FEDHASA Cape has long seen the value of the industry and has identified investing in education as the biggest return on investment for the industry. FEDHASA Cape is providing an ambitious hospitality student with a Bursary to cover his 2014 tertiary tuition through the proceeds of its Annual Golf Day. This year’s bursary was funded by the 2013 Annual Golf Day proceeds. Third year Hospitality Management Accommodation student Deen Hopcraft from the Cape Peninsular University of Technology’s Granger Bay Hotel School is the deserving recipient of the FEDHASA Cape Bursary Award to the value of R20 000.00. The money will be paid over to the Hotel School to go towards his third and final year’s tuition fees.

The industry’s recruiters generally look for a combination of education and experience, which makes for the best and most successful hospitality employee. Says FEDHASA Cape’s Small Accommodation Chair (Carole Armstrong-Hooper) about Deen’s achievement: “The FEDHASA Cape Bursary will mean he does not have to worry about funding for his last year and that he can concentrate on his studies, and perhaps also do an internship” Deen has been doing hospitality industry related jobs part time to contribute to the payment of his education and for a third year student who needs to really commit to his education in his final year, the Bursary Award came at just the right time. Deen stood out from the crowd not only as a student with good marks but someone, who is also resourceful, energetic and enthusiastic with a go-getter mind-set; who, through his innovative idea to hire out cash registers for events, is filling in a big gap in the market.

‘I feel the hospitality industry is one that is constantly in demand and therefore always evolving. My innate ability to generate fresh ideas whilst having the confidence to turn these into reality is one I would love to practice frequently, and my love for change would only work to my advantage.’ says Deen. His future goal is to become a general manager of a prestigious hotel, and to one day own and manage a few other hotels or guest houses.

Author: PR Officer

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