Brandy Masters, Oude Meester backs ‘The Good Sir’ campaign

Synonymous with the likes of international Hollywood stars Jamie Foxx and Idris Elba, Oude Meester, has today announced an exciting new partnership with ‘The Good Sir’, a movement that aims to help young men master the art of being a modern gentleman.

‘The Good Sir’ is the brainchild of leading urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho who believe that there is a new generation of South African men that are inspired by the cool-factor, style, panache, strength and confidence of gentlemen.

The founders of the ‘The Good Sir’ were inspired by worldwide trends as well as their desire to share their own journey of personal mastery and growth. “Being a gentleman is cool again. You see the influence in men’s fashion runways, grooming and leisure activities. We are hoping the ‘Good Sir’ will inspire young men not just to look the part, but to act the part as well – to try and be better professionals, brothers, friends and partners, as well as citizens.” explains Ngobeni. Sithetho adds: “The Good Sir’ is our modern interpretation of an old adage: Being a male is a matter of birth, being a man is a matter of age, but being a gentleman is a matter of choice.”

‘The Good Sir’ team will host a series of dinners, dubbed “Dinner with Style”, that will offer selected participants mentoring from leading experts on style, etiquette, networking, personal leadership as well as responsibility and wealth management. The very first dinner will be held on Thursday, 30 July at The Protea Fire & Ice Hotel, Melrose Arch in Johannesburg.

The Blue Door Society Partnership

Oude Meester’s Blue Door Society celebrates men who aspire to excellence.

“As a brand, we believe the path to mastery follows an evolution, from apprenticeship, to dedicated practice and finally mastery of skill. ‘The Good Sir – Dinner with Style’ initiative shares these values and we are delighted to be able to help them empower a new generation of gentlemen.” Jerome Adonis – Oude Meester Brand Manager.

Follow Oude Meester on Facebook, @OudeMeesterSA on Twitter, and @OudeMeester on Instagram.

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Fashion Stylist, Blogger, designer, Theo Ngobeni, believes that first impressions count and is passionate about style etiquette for men. His enviable professional portfolio includes styling for South Africa’s top media titles including Destiny Man as well as Bona Magazine. He has also been the preferred stylist for many celebrities.

Zano Sithetho, founder of The Skorzch brand, specializes in custom-designed, sophisticated tailored suits. He is passionate about excellence and craftsmanship. His numerous accolades, include, being the first winner of both the Renault New Talent Search 2012 and the Nokia SA Youth in Design competition. Zano has also been featured in GQ Magazine’s Top 50 best-dressed men in South Africa in 2013 and is regarded as one South Africa’s bright talents of the future.

Distributed on behalf of: Oude Meester and Distell
Distributed by: MIR PR and Events

PR Contacts:
Jeandrè Leslie
021 447 2598
073 984 7732

Author: PR Officer

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