Braaishop opens for business in Randburg
Regardless of which of the 11 official languages you speak, Braai is an integral part of South African culture. So much so, that we’re the only country in the world that has a day dedicated to what’s become a National past time.
Braaishop South Africa Pty Ltd opened its first Braaishop on the 1st June at the Fontainebleau Village Shopping Centre in Fontainebleau. “Our mission is to be the number 1 one-stop Braaishop in South Africa”, says Robyn Boake, director. Braaishop stocks all leading brands of Braai’s and Braai Accessories with a special emphasis on supporting the South African manufacturers. Braaishop procures braai’s and braai gadgets from the local market first, and carries products like the locally made Barretts Ridge Beer Bread Mix, Vuurvarkies, Flamesticks, Sportbraai’s, Swanniebraai, Scampibraai, Firestones, My Fire Brix and more. Braaishop has been named the exclusive distributor of the patented, locally manufactured range of Fatboy Fires braai’s and firepits – Brainchild of local entrepreneur, Ross Munro.
The very first Braaishop is officially up and running! pic.twitter.com/vDSclmcZy6
— Braaishop.com (@Braaishopcom) June 2, 2013
“If we don’t offer it, it doesn’t exist. We will strive to procure any item a client requests that we don’t already have. We also offer custom manufacturing of things like Braai Grids”. Braaishop are one of the first retailers in the country to offer the Barbecook range, imported from Belgium – It enjoys a market share of 80% in Europe.
South Africans are innovative, and fuelled by our passion for Braai, we strive to create the next awesome braai experience
“It’s difficult to compete in a market where eastern imports are becoming more common, but our focus is on service and reputation. We don’t sell anything we haven’t tested, or can’t offer a 100% satisfaction guarantee on, as well as full after-sales service and spares. The imports are cheaper, but consumers should only consider parting with their hard-earned cash on these items, if they’re prepared to dispose of them within a year or so”, says Boake.
Braai is not simply about cooking a piece of meat over the coals. It’s something that unites us as families, friends and South Africans.
Over the next 18 months, Braaishop will expand its franchise network, and will have a Braaishop in every major city in the country. “Since our online launch on 1 March, we’ve added 18 potential franchisees to our waiting list. The response has been incredible”.
Braaishop ships nationally and currently offers more than 700 products on its website, www.braaishop.com. They’re actively adding products every day.
They Braai every Saturday and make killer boerie rolls using Riana’s sublime boerewors from Bert’s Butchery in Linden. This also presents an opportunity for them to demo the latest and greatest innovations in the industry.