All4Women page smashes Facebook records

The All4Women Facebook page was smashing records this week with Facebook reporting that an amazing 434 537 people were talking about it.

This extraordinary number represents 962% of the 45 135 All4Women Facebook followers.

Typically the All4Women Facebook page has a very high level of “talking about us” engagement – normally between 25% and 50%.

“But I never thought I would see it shooting the light out like this,” said All4Women Facebook Editor, Debbie Harrower.

She attributes the success to hard work, “the enthusiasm of our followers, a bit of imagination and a large dollop of good luck.”

The industry Facebook engagement norm is about 10%.

She has challenged any South Africa Facebook page with a higher level of engagement to “speak up”.

Better, quicker, smarter

The All4Women team recently launched their new website – one that Editor Sasha Wyatt-Minter describes as “quicker, better, smarter”.

She says the new look and feel has been well received by both users and advertisers.

A particular feature of the new site is that it is much more mobile and tablet friendly. Using a responsive design system, the shape, size and layout of a page automatically adapts to the device that it is accessing it.

The original All4Women site was launched five years ago with one part-time staffer, the site has averaged 50% growth a year and is now the most popular (amongst women) women-targeted website in South Africa with monthly female pageviews of 2.5 million, more than double that of its nearest rival

Unusually, it averages between 85% and 89% women readers, whereas most women-targeted sites tend towards a much more even split between women and men users.

It offers masses of content and competitions – all free – with an average of more than 50 new articles added every day.

The team now consists of 20. Many of them are “work from home” women from all over South Africa.

Author: PR Officer

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